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Our Origins

For almost 40 years, our name and pawprint have been a symbol of our trailblazing spirit and regard for nature—a reference to the independent, free wolves that roam the wilderness in Jack London’s novel The Call of the Wild.

Since 1981, we’ve been leading the pack with our innovative, eco-conscious technologies, commitment to social responsibility, and forward-thinking designs.

Today, it remains our mission to create on-trend, enduring gear and clothing so all can experience the benefits of the outdoors.

If you haven’t seen our pawprint before, it’s because we just made our newest den in North America. We’ll see you in the wild—wherever that is for you.

our Adventures through the decades

1980s

JackWolfskin Adventures in the 80s
  • Our founder Ulrich Dausien started making gear with the paw and developed the first TEXAPORE jacket
  • Jack Wolfskin brings the first 3-in-1 jacket to market
  • Launched our first tent collection
JackWolfskin Adventures in the 80s
  • Our founder Ulrich Dausien started making gear with the paw and developed the first TEXAPORE jacket
  • Jack Wolfskin brings the first 3-in-1 jacket to market
  • Launched our first tent collection

1990s

JackWolfskin Adventures in the 90s
  • Launched two new backpack suspension technologies for more comfortable carrying
  • Opened our very first store in Heidelberg, Germany
  • Relocated our international headquarters to Idstein, Germany, where we are today
  • Introduced our first footwear collection
JackWolfskin Adventures in the 90s
  • Launched two new backpack suspension technologies for more comfortable carrying
  • Opened our very first store in Heidelberg, Germany
  • Relocated our international headquarters to Idstein, Germany, where we are today
  • Introduced our first footwear collection

2000s

JackWolfskin Adventures in the 2000s
  • Launched REAL TUNNEL TECHNOLOGY, the world’s first freestanding tent construction, which won the Red Dot Design Award
  • Switched to green energy at all our German locations
JackWolfskin Adventures in the 2000s
  • Launched REAL TUNNEL TECHNOLOGY, the world’s first freestanding tent construction, which won the Red Dot Design Award
  • Switched to green energy at all our German locations

2010s

JackWolfskin Adventures in the 2010s
  • Joined bluesign®, the Fair Wear Foundation, and ZDHC to ensure the highest level of social and environmental responsibility
  • Awarded Leader Status by the Fair Wear Foundation four times
  • Created the first fully recycled waterproof membrane and more innovative, sustainable designs
  • Won four major awards for our sustainable technologies
  • Began using 100% organic cotton for all our cotton products
  • Switched to Responsible Down Standard-certified (RDS) down
  • Started making all our backpacks and clothing 100% PFC-free
JackWolfskin Adventures in the 2010s
  • Joined bluesign®, the Fair Wear Foundation, and ZDHC to ensure the highest level of social and environmental responsibility
  • Awarded Leader Status by the Fair Wear Foundation four times
  • Created the first fully recycled waterproof membrane and more innovative, sustainable designs
  • Won four major awards for our sustainable technologies
  • Began using 100% organic cotton for all our cotton products
  • Switched to Responsible Down Standard-certified (RDS) down
  • Started making all our backpacks and clothing 100% PFC-free

2020s

JackWolfskin Adventures in the 2020s
  • Opened our North America den in Park City, Utah
  • Diana Seung appointed general manager of Jack Wolfskin North America
  • To be continued ...
JackWolfskin Adventures in the 2020s
  • Opened our North America den in Park City, Utah
  • Diana Seung appointed general manager of Jack Wolfskin North America
  • To be continued ...