(Last updated 15 January 2021)
When you visit or interact with Jack Wolfskin and our websites, mobile applications and other online features and services (“Sites”), we and our service providers, including third party advertising and analytics companies, may use several common tracking tools that collect information about you and your use of the Sites, over time and across different websites
Table of Contents
Tracking tools we use
We use tracking tools for a variety of reasons
We engage in interest-based advertising
Third Parties Who Set Cookies and Other Tracking Technologies Through the Sites
You can control certain tracking tools
You can opt-out of online behavioral advertising
Tracking tools we use
We use the following methods to automatically collect information from visitors to our Sites:
Cookies. Cookies are small data files that download onto your computer or other device when you visit the Site or otherwise access our online content on certain websites. Cookies may be used for many purposes. We use both session cookies (which are deleted when you close your browser) and persistent cookies (which remain on your computer after the browser has been closed).
To learn more, visit All About Cookies.org or Your Online Choices.eu.
We use tracking technologies for a variety of reasons.
- We may use the information collected automatically through the Sites in order to:
- track visitors to our websites;
- recognize past visitors and customers and remember preferences;
- store your password if you are registered on our site;
- integrate with third party social media websites;
- store your password if you are registered on our website;
- facilitate your purchases;
- serve you with advertising content in which we think you will be interested (see below for more information);
- understand the effectiveness of our advertisements and conduct research regarding the usefulness of certain advertisements to you;
- prevent you from seeing the same advertisements too many times;
- combine information we have collected about you from multiple sources;
- better understand our audience, our customers, our website visitors, and their respective interests.
We engage in interest-based advertising.
We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms (including websites and apps). Third parties, including advertising and analytics companies, set their own cookies and similar tracking technologies on the Sites. We and third parties might link information automatically through cookies and other tracking technologies to your name or email address or other information, including past purchases made offline or online.
Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our website, encouraging you to return. They also include ads we think are relevant based on your browsing habits or online activities. These ads might be served on third-party websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies’ products.
Third Parties Who Set Cookies and Other Tracking Technologies Through the Sites.
The third parties who may use tracking technologies on the sites include:
BazaarVoice: We use BazaarVoice to track product purchases as well as non-transactional events across our sites.
Listrak: We use Listrak to personalize communication based on behavior and track user activity across the website and emails.
Facebook Custom Audience and Facebook Pixel: We use Facebook Custom Audience and Pixel to deliver ads on Facebook to a certain group of users.
Facebook Impressions: We use Facebook Impressions to track the number of people that interact with our content on Facebook.
Google AdWords Conversion: We use conversion tracking to help us understand how effective our digital campaigns are.
OneTrust: We use OneTrust to manage cookie consent for website visitors from California. This allows users to opt out of 3rd party cookies.
You can control certain tracking tools
Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To find out more about how to enable, disable, or delete cookies from your web browser, please visit All About Cookies.org . To control flash cookies, which we may use on certain websites from time to time, you can go Macro Media.com. Why? Because flash cookies cannot be controlled through your browser settings.
If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop. Certain options you select are browser and device specific.
For information on opting out from certain third party uses of your information for online advertising purposes please see the section below.
You can opt-out of online behavioral advertising.
While we may use a variety of service providers to perform advertising and analytics services, some of these companies are members of the Network Advertising Initiative (“NAI”) or the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising, which provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. You can visit Network Advertising.org which provides information about targeting advertising and the 'opt-out' procedures of NAI members. You may also visit About Ads.info which provides information about targeted advertising and offers an “opt-out” by participating companies in the DAA Self-Regulatory Program. You may also learn more and make choices about interest-based advertisements from participating third parties in jurisdictions outside of the United States at the Canadian DAA choice page at Your Ad Choices.ca choices and the European DAA online choice page at Your Online Choices.eu and the Australian DAA online choices page at Your Online Choices.au.
For mobile apps, you may be able to limit certain advertising practices using the settings on your phone, tablet, or other mobile device. Also, on most mobile devices, you can install the DAA’s AppChoices app to make choices about cross-app interest-based advertisements from participating parties. You may review additional information on opting out of mobile devices at Network Advertising.org.
If you are a California resident, please see our “California Privacy Notice” regarding additional rights you may have.
Please note that opting out through these mechanisms does not opt you out of being served advertising. You will continue to receive generic ads while online.